As a gaming professional provider who has helped dozens of companies launch successful online casinos, we often asked about the difference between turnkey solutions and white label solutions.
Both models offer a way to enter the iGaming market, but they cater to very different needs, budgets, and long-term visions.
In Short: Your Vision, Your Path
There’s no one-size-fits-all answer. If you’re looking for a quick, low-risk entry into the iGaming market and want to focus on marketing, the white label casino solution is a great starting point. But if your ambition is to build a strong brand, control the entire ecosystem, and maximize profits in the long run, a turnkey solution is the way to go.
At our company, GBO’, we support both paths and guide our clients from concept to launch—and beyond. Whether you’re testing the waters or diving in headfirst, Oue igaming consultancy solutions help you find the right solution to match your goals.
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Turnkey vs. White Label Online Casino
| Category | White Label Solution | Turnkey Solution |
|---|---|---|
| Definition | Operate under an existing platform & license. Focus on branding & marketing. | Fully independent casino setup. You own license, tech, and operations. |
| Time to Market | Fast: 2–4 weeks | Slower: 2–4 months (depends on licensing and integrations) |
| Initial Cost | Low to Medium: €10,000–€20,000+ | Medium to High: €50,000–€150,000+ |
| Ongoing Fees | Monthly operational fee + revenue share | Own all revenues (minus provider fees), pay ongoing costs for staff, compliance, etc. |
| Ownership | Platform provider owns the license & infrastructure | You own the entire operation |
| Control | Limited: Provider controls license, payments, compliance | Full: You control every aspect of your casino |
| Compliance | Handled by provider | You are fully responsible for regulatory compliance |
| Branding | Your brand and domain on a shared infrastructure | Fully branded and customized system |
| Player Data Access | Often limited or shared | Full access to all player data and back office tools |
| Manpower Needed | Small team (1–3 people): mainly for marketing & support | Full operational team: compliance, risk, support, finance, CRM, etc. |
| Technical Knowledge | Not required – provider manages it | Needed – or outsourced to professionals |
| Scalability | Limited by provider’s infrastructure and license | Fully scalable and expandable at your own pace |
| Ideal For | First-time operators, affiliates, influencers, marketing experts | Experienced operators, long-term entrepreneurs, businesses seeking full independence |
| Exit Strategy Value | Limited resale value – brand dependent on provider’s license | High resale value – entire operation and database is yours |
Which One is Right for You?
| Criteria | Choose White Label if… | Choose Turnkey if… |
|---|---|---|
| You need to launch fast | You want to go live in under a month | You can wait a few months for a fully customized product |
| You have a limited budget | You’re testing the market with €10k–€20k | You can invest €50k+ and want to maximize long-term returns |
| You don’t want to deal with licenses | You prefer using a ready-made licensed platform | You want to own the license and be fully independent |
| You prefer low complexity | You want to focus only on marketing and acquisition | You’re ready to manage operations, compliance, and support |
| You have a small team | You can run the brand with 1–3 people | You’re building or already have an operations team |
| Your goal is quick ROI | You’re aiming for short-term monetization | You’re building a sustainable business or brand |
| You’re a long-term player | Not necessarily – it’s more of a soft entry | Yes – especially if planning growth, exit, or resale |
When considering the best option for launching your gaming brand, one of the most important factors to evaluate is the online casino software price. White label solutions typically come with a lower entry cost, usually starting around €10,000–€20,000, since they operate under an existing license and infrastructure. This makes them ideal for startups or entrepreneurs looking to minimize upfront investment. In contrast, turnkey solutions require a higher initial budget—often ranging from €50,000 to €150,000 or more—but this cost reflects full ownership of the platform, license, and operational control. While the online casino software price for turnkey may be higher, it offers long-term value, greater profit potential, and complete brand independence. Choosing between the two depends on your financial capabilities, growth ambitions, and level of involvement you’re ready to take on.
