As a professional iGaming provider who has helped dozens of companies launch successful online casinos, we’re often asked about the difference between white label & turnkey casino online solutions.
Both models offer structured ways to enter the iGaming market, but they serve very different business needs, budgets, and long-term goals.
Both models offer a structured way to enter the competitive iGaming market, but they serve very different business goals, budget levels, and operational expectations.
In Short: Your Vision, Your Path
There’s no one-size-fits-all approach. If you’re seeking a fast, low-risk market entry and want to focus primarily on user acquisition and branding, a white label & turnkey casino online solution is a great starting point. It allows you to operate under an existing infrastructure while keeping your brand at the forefront.
But if your ambition is to build a fully customized gaming brand with complete control over software, payments, licensing, and player data, then a turnkey online casino solution offers the freedom and scalability you need for long-term growth.
At GBO, we support both models and provide expert guidance from initial strategy through full-scale launch—and beyond. Whether you’re exploring the market or preparing for rapid expansion, our iGaming consultancy team will help you choose the solution that best aligns with your business goals.
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white label & turnkey casino online solutions
| Category | White Label Solution | Turnkey Solution |
|---|---|---|
| Definition | Operate under an existing platform & license. Focus on branding & marketing. | Fully independent casino setup. You own license, tech, and operations. |
| Time to Market | Fast: 2–4 weeks | Slower: 2–4 months (depends on licensing and integrations) |
| Initial Cost | Low to Medium: €10,000–€20,000+ | Medium to High: €50,000–€150,000+ |
| Ongoing Fees | Monthly operational fee + revenue share | Own all revenues (minus provider fees), pay ongoing costs for staff, compliance, etc. |
| Ownership | Platform provider owns the license & infrastructure | You own the entire operation |
| Control | Limited: Provider controls license, payments, compliance | Full: You control every aspect of your casino |
| Compliance | Handled by provider | You are fully responsible for regulatory compliance |
| Branding | Your brand and domain on a shared infrastructure | Fully branded and customized system |
| Player Data Access | Often limited or shared | Full access to all player data and back office tools |
| Manpower Needed | Small team (1–3 people): mainly for marketing & support | Full operational team: compliance, risk, support, finance, CRM, etc. |
| Technical Knowledge | Not required – provider manages it | Needed – or outsourced to professionals |
| Scalability | Limited by provider’s infrastructure and license | Fully scalable and expandable at your own pace |
| Ideal For | First-time operators, affiliates, influencers, marketing experts | Experienced operators, long-term entrepreneurs, businesses seeking full independence |
| Exit Strategy Value | Limited resale value – brand dependent on provider’s license | High resale value – entire operation and database is yours |
Which One is Right for You?
| Criteria | Choose White Label if… | Choose Turnkey if… |
|---|---|---|
| You need to launch fast | You want to go live in under a month | You can wait a few months for a fully customized product |
| You have a limited budget | You’re testing the market with €10k–€20k | You can invest €50k+ and want to maximize long-term returns |
| You don’t want to deal with licenses | You prefer using a ready-made licensed platform | You want to own the license and be fully independent |
| You prefer low complexity | You want to focus only on marketing and acquisition | You’re ready to manage operations, compliance, and support |
| You have a small team | You can run the brand with 1–3 people | You’re building or already have an operations team |
| Your goal is quick ROI | You’re aiming for short-term monetization | You’re building a sustainable business or brand |
| You’re a long-term player | Not necessarily – it’s more of a soft entry | Yes – especially if planning growth, exit, or resale |
When considering the best option for launching your gaming brand, one of the most important factors to evaluate is the online casino software price. White label solutions typically come with a lower entry cost, usually starting around €10,000–€20,000, since they operate under an existing license and infrastructure. This makes them ideal for startups or entrepreneurs looking to minimize upfront investment. In contrast, turnkey solutions require a higher initial budget—often ranging from €50,000 to €150,000 or more—but this cost reflects full ownership of the platform, license, and operational control. While the online casino software price for turnkey may be higher, it offers long-term value, greater profit potential, and complete brand independence. Choosing between the two depends on your financial capabilities, growth ambitions, and level of involvement you’re ready to take on.
